📜 PRIVACY POLICY – DAIRYFRESH

Effective Date: 29 March 2026
Website: dairyfresh.co.in

DairyFresh (“Company”, “we”, “our”, or “us”) is committed to protecting the privacy of its users, customers, and visitors. This Privacy Policy explains how we collect, use, store, process, and disclose your information in compliance with applicable Indian laws, including the Information Technology Act, 2000, IT Rules, 2011, and other relevant regulations.

By accessing or using our website, mobile application, or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect various types of information, including:

  • Personal Information: Name, phone number, email address, residential/delivery address
  • Account Information: Login credentials, preferences, purchase history
  • Payment Information: UPI details, card information (processed securely via third-party gateways)
  • Technical Data: IP address, device type, browser type, operating system
  • Location Data: For delivery services and service availability
  • Communication Data: Messages, feedback, or support requests

2. Purpose of Data Collection

We collect and use your data for the following purposes:

  • Processing and fulfilling orders
  • Providing delivery and logistics services
  • Managing customer accounts
  • Improving product quality and services
  • Sending notifications, updates, and promotional offers
  • Ensuring legal and regulatory compliance

3. Legal Basis for Processing

We process your data based on:

  • Your consent
  • Contractual necessity (order processing)
  • Legal obligations
  • Legitimate business interests

4. User Consent

By using our platform, you explicitly consent to:

  • Collection and processing of your personal data
  • Communication via SMS, WhatsApp, email, or calls
  • Use of cookies and tracking technologies

5. Data Sharing and Disclosure

We do not sell your personal data. However, we may share it with:

  • Delivery partners and logistics providers
  • Payment gateways and financial institutions
  • IT service providers and cloud storage vendors
  • Government authorities when required by law

6. Data Security Measures

We implement strict security protocols, including:

  • Encryption of sensitive data
  • Secure servers and firewalls
  • Restricted access to authorized personnel
  • Regular security audits

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Analyze website traffic
  • Personalize content and advertisements

Users can disable cookies through browser settings.

8. Data Retention Policy

We retain personal data only for as long as necessary:

  • To fulfill orders and services
  • For legal, tax, and accounting purposes
  • For dispute resolution

9. User Rights

You have the right to:

  • Access your personal data
  • Request correction or updates
  • Request deletion of your data
  • Withdraw consent
  • Opt-out of marketing communications

10. Third-Party Services

Our platform may use third-party services (payment gateways, analytics tools).
We are not responsible for their privacy practices.

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age.
We do not knowingly collect personal data from minors.

12. Payment Security

All payments are processed through secure and PCI-DSS compliant payment gateways.
We do not store your card or sensitive financial information.

13. Location Data Usage

Location data is collected only to:

  • Provide accurate delivery services
  • Improve service coverage
  • Enhance user experience

14. Marketing and Promotional Communication

We may send promotional content via:

  • SMS
  • Email
  • WhatsApp

Users can unsubscribe at any time.

15. Data Breach Notification

In the event of a data breach:

  • Users will be notified promptly
  • Necessary corrective actions will be taken
  • Authorities will be informed as required

16. Compliance with Indian Laws

This Privacy Policy complies with:

  • Information Technology Act, 2000
  • IT (Reasonable Security Practices) Rules, 2011
  • Applicable consumer protection laws

17. Data Storage and Transfer

Your data may be stored on:

  • Secure cloud servers
  • Company-managed databases

Data may be transferred within India in compliance with legal requirements.

18. Grievance Redressal Mechanism

In accordance with Indian laws, we have a grievance officer:

📧 Email: support@dairyfresh.co.in
📞 Phone: 9812112220

All complaints will be addressed within a reasonable timeframe.

19. User Responsibilities

Users are responsible for:

  • Providing accurate information
  • Maintaining confidentiality of login credentials
  • Not misusing the platform

20. Withdrawal of Consent

You may withdraw your consent at any time by contacting us.
However, this may affect your ability to use our services.

21. Changes to Privacy Policy

We reserve the right to update this Privacy Policy.
Changes will be posted on this page with an updated effective date.

22. Jurisdiction and Governing Law

This policy shall be governed by the laws of India.
Any disputes shall be subject to the jurisdiction of local courts.

23. Contact Information

For any questions regarding this Privacy Policy:

📍 DairyFresh
🌐 dairyfresh.co.in
📧 support@dairyfresh.co.in
📞 9812112220